I just do not understand why institutions of higher education cannot seem to grasp the fact that the old model of broadcasting/journalism is dead. With the advent of the Internet, social sites, and multiple platforms of delivering news, entertainment, and information; the old model of TV being the only way for one to access information or to entertain themselves is over!
Broadcasters are going to find themsleves in the same situation as newspapers because they keep trying to force the old model of delivery to the Internet ---exculsiveness and high advertising rates. It just does not work. It is unfair of educators to continue taking tution from young people, giving them flase hope of becoming anchors to something that is arcahic by nature. If young people are taking their careers seriously, they should train ahead of the curve, i.e. brand themselves as journalist/commentators (not their company); be proficient in all platforms, i.e, print, radio, tv, social sites, etc. See link on how to become a community journalist: http://www.youtube.com/reporterscenter
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment